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General G.4


G.4 DEEP FREEZE All White Slim Super Strong

1 canCHF 3.50
10-packagesCHF 30.00

G.4 CRYO All White Slim Super Strong

1 canCHF 3.50
10-packagesCHF 30.00


More than 150 years ago General was launched as loose snus. In the 80s, portion snus and thus the second generation of General came out. G.3, launched in 2014, was the third generation with higher strength and pouches in the Slim format for lower runniness and an optimized fit. Now we present G.4 – the fourth generation of snus from General and our latest step in developing the snus of the future.

Slim All White

Snus users request products to be whiter, but don’t want to sacrifice the traditional snus experience. Thanks to our new technology, with G.4 we were able to create a completely white pouch with the same consistency and feeling as traditional White Portion snus, but without any taste of tobacco. We call this format All White. 

Through a composition of fiber and a small share of light tobacco, G.4 is an All White snus before, during, and after use. The pouch has a soft fitting, low runniness and delivers the same nicotine experience as traditional White snus from Swedish Match. Additionally, the pouches are in our Slim format, a long, but large pouch for an optimized fit under the lip.

Swedish Match has left a patent request for the G.4 product. 

G.4 Blue Mint

The first product in the G.4 family is G.4 Blue Mint, which has a subtle mint flavor with a note of peppermint. The cans are equipped with our new tear-off banners, which make the packaging six times tighter than our regular packages. It contributes to a longer durability in both taste and consistency of the snus before opening. The label is to be simply teared off before opening the can.

G.4 v.s. OMNI

Today we have two brands with snus in the new All White format – OMNI and G.4. Through a composition of fiber and a small share of light tobacco both products are All White before, during, and after use. Entirely without taste of tobacco. So what exactly is the difference between those products?

Slim All White

G.4 has a higher degree of moisture than OMNI, which allows it to be experienced like a regular snus in the White format from Swedish Match. It is produced through a new technology which allows for the flavor experience to set in quickly and last longer. The pouches are in the Slim format for an optimized fit under the lip.

All White Mini

OMNI on the other hand has considerably lower moisture content, the pouch is experienced as completely dry, which makes that it can take a few seconds before the flavor and nicotine effect sets in. The pouches are in the Mini format, for snus users who prefer a small and discreet pouch that isn’t visible under the lip.

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