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Swedish Match North Europe AB (“Swedish Match”) applies the prevailing regulatory framework pertaining to the processing of personal data and continuously strives to provide you with optimal integrity protection when using the website (“The Website”). This Personal Data Policy is intended to help you understand how we collect and use your personal data, for example, whenever you create an account or purchase products from Swedish Match (referred to collectively as our “services”). By using our services, you also confirm that you have read the information in this Personal Data Policy and consent to us using your personal data.

Personal data controller

Swedish Match serves as the personal data controller for the personal data you submit when using our services via the Website.  

How do we collect personal data?

Information submitted by you directly

When you create an account on the Website, you are asked to submit certain information about yourself in order create your account. For example, we ask you to provide your name and e-mail address. If you order products from Swedish Match, we ask you to provide your name, contact information and delivery address so we can process your order.

Information about how you use our services

In addition to the information submitted by you directly, we may also use cookies and other methods to collect information about how you use our services. We may, for example, collect:

-          Device information: your MAC or IP address and settings on the device you use to access our services.

-          Login information: when and how long you use our services, search words you enter when using our services and all information stored in the cookies we install on your device.

-          Location information: the GPS signal from your device or information concerning nearby Wi-Fi access points and mobile towers that may be sent to us when you use our services.

How do we use your personal data?

We mainly use your personal data to fulfill our obligations to you – for example, to create an account and process, save, update and deliver your order and when sending out our newsletter. We may also use your personal data to analyze the market and who our customers are and to understand how our services are used so that we can develop them further.

Who will we share your personal data with?

Swedish Match will not share your personal data with any third parties. If you use the payment services of our partners Klarna and Adyen, you will be asked separately to accept their terms for processing of personal data, which you can read more about here.

How long is personal data saved?

Once you have created an account on the Website, your personal data is stored until your account is deactivated. Otherwise, we store your personal data as long as we need to in order to fulfill our obligations to you or as long as is required by law. We then delete your personal data.

Your rights with respect to your registered personal data

You are entitled to request to see the information we have registered about you free of charge once per calendar year. By law, such requests are to be submitted in writing, signed by you and sent to us at:

Swedish Match North Europe AB
Box 77 
SE-411 21 Gothenburg

Such requests may not be submitted by e-mail.

You are entitled to request that any incorrect, incomplete or irrelevant information be corrected or deleted. Such requests may be submitted by e-mail to

You may contact us at any time to unsubscribe from our newsletter. You can also do so using the link in the newsletter itself.

Where is your personal data stored?

Swedish Match stores your personal data within the EU/EEA.

How is your personal data protected?

The website ( uses a protocol for secure data transfer called SSL (Secure Sockets Layer), developed by Netscape Communications. SSL uses digital certificates to verify the sender and recipient of the data transfer. The certificates used on the website are issued by Verisign. The website uses Secure Site Pro certificates with EV, which provides the strongest encryption available for Microsoft and other browsers. The Secure Site Pro certificate with EV uses 256-bit encryption and thus supports all the latest functions in modern web browsers, such as “green” address fields used to indicate a secure communication.

Links to other websites

The Website may contain links to other websites. This Personal Data Policy applies only for the Website. Swedish Match is not responsible for the processing of personal data by other websites and you are therefore encouraged to check the personal data policy for the website in question.

Changes to the Personal Data Policy

Swedish Match reserves the right to make changes to this Personal Data Policy at any time in order to adapt its contents to meet new regulations or technical requirements. Any such changes are to be published on the Website.

Company information for the personal data controller

Swedish Match North Europe AB
SE-118 85 Stockholm
Corporate Registration Number: 556571-6924
Tel: +46 722 41 18 44

Personal Data Policy last updated: 2017-10-17