News

G.4 – redefining white G.4 is the new generation of snus - a modern alternative for adult nicotine and tobacco users. With G.4 you can enjoy a smoke-free nicotine experience: Superfresh. Superwhite. Superstrong. The only question is… Do you dare? All White,...

G.4 Green Flow is a new and innovative All White Snus product infused with CBD.It offers a new consumer experience by combining CBD and Nicotine in an All White pouch together with a fresh and soothing flavor-experience. G.4 Green Flow contains 8mg of CBD,...

– The highest Swiss court has ruled that the snus ban in Switzerland is unconstitutional. The ruling is a victory for common sense. It determines that legislation must be based on facts and science. Cigarette smokers in Switzerland will now have access to a...

We are now launching G.4 FIZZY — a brand-new All White product with a fruity flavor and bubbly sensation when placed under the lip. The seventh product under the G.4 brand is a cocktail of lemon, peach and grapefruit that offers a fruity flavor coupled with...

XR Göteborgs Rapé Sparkling is the latest addition to the XR GR family and marks that one of our biggest brands - Göteborgs Rapé - is having its 100th anniversary this year. The long and narrow full sized pouch is inspired by the taste of prosecco and...

G.3 LOAD SUPER STRONG is the newest addition to the Swedish Match SUPER STRONG series. G.3 LOAD SUPER STRONG is an extension of the G.3 VOLT and G.3 WIRE SUPER STRONG launches. G.3 LOAD is 30% stronger than G.3 Extra Strong and has 20% less drip than the...

We are adding another entirely white snus to the Swedish Match G.4 series: G.4 FU:ZN Slim All White, a strong all-white snus with the flavor of green apple and spearmint. G.4 FU:ZN Slim All White is entirely white before, during, and after use, just like th...

Together with Sweden’s first dedicated gin distillery, Hernö Gin, we’re now launching a new limited-edition snus. The light and spicy snus comes in the White format. General Blended by Hernö Gin is a snus that distinguishes itself from other snus from Swedi...

Now comes an All-White, strong snus that doesn’t renounce the feeling of a traditional snus. G.4 Blizzard Slim All White is not only an All White and Extra Strong Snus – it also gives an icy feeling under the lip. G.4 is the fourth generation of snus from...

Now, almost 100 years after the first can, we’re launching a stronger version of Göteborgs Rapé – Göteborgs Rapé White Large Strong. Göteborgs Rapé is one of Swedish Match’s classic brands and its flavor is perhaps the most easily recognizable. The...