Now, almost 100 years after the first can, we’re launching a stronger version of Göteborgs Rapé – Göteborgs Rapé White Large Strong.
Göteborgs Rapé is one of Swedish Match’s classic brands and its flavor is perhaps the most easily recognizable. The characteristic snus - in the gold-colored can with blue labels - has a distinct essence of lavender and juniper.
In May 2016, a limited edition of Göteborgs Rapé Strong was sold following a design partnership with the Stockholm-based tattoo studio “Salong Betong”. Since there was a demand, a decision was made to permanently expand the Göteborgs Rapé family to include a stronger version. Therefore, we present Göteborgs Rapé Strong, a strong snus with a 1.2% nicotine content and the characteristic flavor of Göteborgs Rapé White Large.