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OUR QUALITY STANDARD

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Our ambition is to manufacture the best Swedish snus around. For many decades, we have made enormous progress through our focused work with research and development. We dare claim that our Swedish snus is in a class of its own. Let us explain.

All standard crops for food consumption contain undesirable substances. You may have heard about or read reports that warn about the high arsenic content in rice, for example. Consuming high doses of these substances can have a negative effect on our health. Some substances are potential carcinogens. This is why national and international food legislation impose strict limits regarding the maximum approved values of these particular substances in food. Since the early 1970s, snus is also regulated by the Swedish food legislation for the exact same reason. The undesirable substances that are in regular food are also in tobacco.  

Our standpoint is that the Swedish food legislation is good. We also believe that the World Health Organization (WHO) Study Group on Tobacco Product Regulation’s recommendations on the maximum values of toxicants in smokefree tobacco products are good. But we take it even further. Our world-unique GOTHIATEK quality standard has more and tougher limits than any legislation or authority in the field. The reason is simple. Those of us who use snus should feel safe doing so when enjoying a portion manufactured in one of our factories in Gothenburg or Kungälv. We also want to be able to guarantee our customers the highest product quality in every single can by having 100% control of every stage of production. We are the only snus manufacturer to offer such a premium quality standard.  

GOTHIATEK

GOTHIATEK is the world-unique quality standard pursued by Swedish Match since 2000. We guarantee that our snus maintains uncompromising quality by maintaining unique expertise and control at all stages – from tobacco seed to finished can.

The rigorous requirements that GOTHIATEK places on our products stem from decades of research and development, putting product safety and consumer protection in the foreground. In this way, we have successfully converted classic Swedish craftsmanship into a modern production process.

Swedish Match’s laboratory is unique. More than 80 scientists, chemists and product developers guarantee that we live up to our standard. Every year, we run more than 300,000 quality tests in our laboratory, which translates into more than 1,000 tests every workday! GOTHIATEK makes sure that we place tougher demands on the contents of our products than Swedish food legislation and the recommendations of the WHO Study Group on Tobacco Product Regulation (WHO/TobREG) do in terms of maximum levels of undesirable compounds in smokefree tobacco products. We are the only snus manufacturer that can 100% guarantee that every can meets the GOTHIATEK standards.

GOTHIATEK is built on three cornerstones

  • Consumer care – through uniquely low limits for undesirable substances.
  • Quality  – through 100% control from seed to can.
  • Openness – through information about the company’s products and research results.

We consider transparency to be a natural responsibility toward our consumers. We want to spread our knowledge so that others can study, criticize and analyze what we say and do. Toward this end, GOTHIATEK targets and results have been public information since 2000. If you want to know more about the ingredients in our products or read research reports about snus, you can find more information below.

GOTHIATEK is under constant development

The work we do to improve our products never ceases. New technological advances, new measurement methods and new insights mean that we continuously develop and upgrade GOTHIATEK. In collaboration with the Swedish Standards Institute (SIS), we have developed GOTHIATEK in regard to structure, scope, limits and wording.