Our ambition is to manufacture the best Swedish snus around. For many decades, we have made enormous progress through our focused work with research and development. We dare claim that our Swedish snus is in a class of its own. Let us explain.
All standard crops for food consumption contain undesirable substances. You may have heard about or read reports that warn about the high arsenic content in rice, for example. Consuming high doses of these substances can have a negative effect on our health. Some substances are potential carcinogens. This is why national and international food legislation impose strict limits regarding the maximum approved values of these particular substances in food. Since the early 1970s, snus is also regulated by the Swedish food legislation for the exact same reason. The undesirable substances that are in regular food are also in tobacco.
Our standpoint is that the Swedish food legislation is good. We also believe that the World Health Organization (WHO) Study Group on Tobacco Product Regulation’s recommendations on the maximum values of toxicants in smokefree tobacco products are good. But we take it even further. Our world-unique GOTHIATEK quality standard has more and tougher limits than any legislation or authority in the field. The reason is simple. Those of us who use snus should feel safe doing so when enjoying a portion manufactured in one of our factories in Gothenburg or Kungälv. We also want to be able to guarantee our customers the highest product quality in every single can by having 100% control of every stage of production. We are the only snus manufacturer to offer such a premium quality standard.