Less than 50 years ago, loose snus was the only option available. Today, there are several different varieties and forms to suit whatever needs snus users may have. Just as before, the most common term for a pinch of snus is still “portion”, or “prilla” as we say in Swedish.
Basically, snus is either Loose or Portion. Loose snus is most often made of grounded tobacco, which is divided into three varieties: coarse, medium and fine grind. With Loose snus, you form it to a portion in your hand and place it under your upper lip. Loose snus looks the same today as it did 200 years ago and is still the basis of Swedish snus tradition.
In the 1970s, we launched our Tre Ankare snus, the first snus packaged in small paper pouches – known today as Original Portion. Many preferred this type of snus since they did not have to shape a portion with their fingers, which meant less risk of mess and spilling. This marked the beginning of a new era for snus. Some 20 years later, White Portion was launched. The pouch’s surface is dryer, offers less drip and a longer-lasting flavor release compared with the standard original portions. Today, there is also All White Portions, which unlike other portion snus is completely white before, during and after use.