Ingredients in snus

The salt in snus has two functions. Not only does salt play a key role in enhancing the flavor, it also has a preservative function

We sometimes talk about pH levels in snus. Few know why it is important that snus is basic, the opposite to acidic. A basic snus has two advantages. First, it is important in how the snus is experienced. The nicotine in a basic snus is more easily absorbed through the mucous membrane, delivering the effect expected from Swedish snus. Second, but no less important, it prevents the snus from rotting.

In the 19th century, potash (potassium carbonate) was added to make the snus more basic. Today, we add sodium carbonate, or E 500, which is the name of the approved food additive. E 500 is commonly called baking powder, an everyday ingredient in bread and baked goods.

Water is added to the snus mixture during production to give the snus texture and moisture while also acting as a humectant. Propylene glycol, or food additive E 1520, is also added to retain the moisture and consistency of the snus. Restrictions regarding E 1520 levels are regulated in instructions issued by the National Food Agency in Sweden.