We make Swedish snus from selected tobacco varieties, aroma substances, salts, water and humectants. All ingredients are approved for use in food and conform to our own strict ingredients policy.
Our selected tobacco
There are many different types of tobacco. At Swedish Match, we have determined after many years of experience that the two types best suited to making snus are Nicotiana Tabacum and Nicotiana Rustica. They have different flavors and characteristics, and are available in local varieties with specific properties. Swedish Match never uses genetically modified tobacco.
Aroma substances give snus its flavor
In addition to the various tobacco blends, we add different flavor and aroma substances to our snus recipes. These aroma substances, combined with the tobacco blend used in the recipe, are what give each product its individual flavor. Our recipe for General includes , among other ingredients, bergamot oil, while we use lavender and juniper berry aroma to add flavor to Göteborgs Rapé. It probably goes without saying that the exact combination in each can is a company secret.